Guerrilla Marketing - Surprisingly Simple!

You're not alone in feeling this way. Finding innovative ways of marketing is the key problem of most businesses.

Guerrilla Marketing - Does it sound weird

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This is not monkey business! Nor is this type of warfare.

Guerrilla Marketing is a wide and varied use of unconventional marketing tactics to achieve conventional goals. This type of promotion is designed in such a way that most times the target audience is aware that they have sold in! Talk about a surprise tactic.

the beauty of this type of marketing is that it can be done with very simple tools. Some examples of guerilla marketing techniques that are applied to internet based businesses are given below. See if you can link any of these on your online activities.

1 Including the website address on all business cards and stationary. It looks professional and helps people reach out for information in the first instance. No one should ask where a particular company can be found.

2 Putting a bumper sticker on company vehicles or private cars is another great way to get noticed. You'll be surprised to know that people remember web addresses that have seen the car better. Also, shorter names are known to fetch better results.

3 Taking advantage of any opportunities for advertising signage at strategic locations. On a busy road there are thousands of people who might be potential customers.

4 Branding staff uniforms. Print URL on T-shirts and caps makes it easily recognizable by the audience. This is a useful tactic in trade fairs, the company is handing out leaflets to passersby.

5 Small gifts such as pens, mouse mats and coffee mugs printed with the address of the site are generally appreciated by customers. memento of this nature will always be remembered.

6 Press releases in local newspapers work well for sites of Community interest.
Alternatively, an interview on local radio channel is likely to enjoy a decent audience. This does not necessarily have to be pure advertising. The subtle approach to work too - for example, online retailer of organic food can talk about what constitutes a healthy diet

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7.Malo mood has worked for many companies. Flash cartoons containing a URL could not get passed a lot of people in a short time. They are often found on free download sites.

8 Taking advantage of the holiday season. During the holidays, people spend more time surfing the Web, and many companies are developing "home version "of their logo to attract attention. If this is backed up by a special offer price for online purchases, has a better chance for the popularization of web pages.

Guerrilla Marketing - Does it Really Work

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guerrilla marketing tactics employed in Vodafone in Australia was to have their logo painted across the back person. At some time during an international cricket game, which is an extremely popular sport in the country, the man with the logo on the back lost the shirt and ran onto the court. Eventually the police caught him, and he was taken away. However, it was caught on camera and broadcast live around the world. Vodafone pays streaker is fine, but got worldwide TV coverage of their logo for the princely sum of $ 250! Although we do not recommend you break the law, this is an example of how to be creative can return big results.